Results from our HVAC work, read for profit

HVACDeal.ca: 500+ leads at 12:1 ROI

HVACDeal.ca generated 500+ leads at a 12:1 ROI. Of the published results, this is the one stated most directly in profit terms: a return of twelve dollars for each dollar of marketing.

What it shows. Return on spend, not lead count, is the headline. Five hundred leads would mean little on its own; the ratio is what tells an owner the marketing paid for itself many times over.

What transfers. The habit of reporting a return ratio. To calculate your own, you need marketing spend and the value of the work it produced, measured the same way every month. That is exactly what cost-per-booked-job tracking is built to give you. A ratio calculated on revenue and one calculated on gross profit are very different numbers, so agree which one you are using before comparing.

CombiBoiler.ca: 300% ROI and 300+ monthly leads

Three published figures describe CombiBoiler.ca: 300% ROI, 300+ monthly leads, and 500+ page-1 rankings on combi-boiler keywords.

What it shows. A focused product line can carry a strong return when the content and pages match exactly what buyers search for. The rankings are the means; the ROI is the result that matters.

What transfers. Specialisation by job type. Combi boilers are a specific, higher-value job. Building a page and campaign structure around one profitable job type, rather than one generic "heating services" page, is the core of margin-weighted campaigns.

CanroHeat.ca: 250% lead growth

CanroHeat.ca recorded 250% lead growth.

What it shows. A large, measurable increase in demand. On its own, though, lead growth is a volume figure.

What transfers, with a caution. Lead growth only becomes profit if the office books the extra calls and the jobs carry healthy margins. If you want a result like this to show up in your bank account, pair it with booking-rate coaching and margin ceilings, or the extra leads can simply stretch the same team thinner.

GasBoilers.ca: a division built for CANRO Heat

GasBoilers.ca is a gas-boiler division built for CANRO Heat. Its service area spans 26+ BC communities, and it carries 5.0★ from 76+ Google reviews.

What it shows. A company can carve out a dedicated brand for one high-value line of work and run it across a wide service area. The review record supports the close: a homeowner deciding on a boiler replacement reads those reviews before calling.

What transfers. Treating a profitable job type as its own business line, with its own site, reviews and service area. For some owners, that is a cleaner way to grow high-margin work than adding one more page to the main site.

BCWide.ca: 3× leads in 90 days

BCWide.ca reached 3× leads in 90 days.

What it shows. Speed. A well-structured setup can change lead volume within a single quarter.

What transfers. A ninety-day window is a reasonable time to judge whether a new plan is working. It is the same window we use for the first serious budget decisions. Before tripling leads, though, make sure your schedule and phones can absorb them, and that the extra volume is in work you want.

How to read any marketing result

Whether the result is ours or another agency's, ask four questions before you are impressed:

1. Is it stated in profit, revenue or leads? Each tells a different story.
2. Over what period, and in what market? A 90-day result in one region does not predict a winter in another.
3. What did it cost? A big increase bought with a much bigger budget may not be an improvement.
4. Did the office keep up? Leads that never booked are an expense, not a result.

The full set of group case studies is at hvac.agency/case-studies. To apply the same reading to your own numbers, start with margin mapping or see pricing.