Do I need to market in both English and French in New Brunswick?

Not by law. New Brunswick's Official Languages Act is about provincial government services in English and French, and private companies are not required to be bilingual. Many companies still market in both where their customers speak French, because it helps booking rate.

Is the NB oil-to-heat-pump program still open?

No. As of October 2026, registration for the co-delivered Oil to Heat Pump Affordability program closed on June 30, 2026, paperwork was due October 1, 2026, and upgrades must be completed by March 31, 2027. Check Save Energy NB for current details.

Why focus on maintenance agreements in New Brunswick?

Because a large share of homes already have heat pumps. Each installed system is a candidate for a plan, and members who renew give you work in the shoulder seasons and a strong position when the system needs replacing.

Profit-First HVAC Marketing in New Brunswick

New Brunswick is a province where the heat pump boom has already happened. A large share of homes now run a heat pump as their main system, and many others rely on electricity or wood. For a profit-first HVAC company, that shifts attention from first-time installs toward maintenance agreements, repairs and the replacement cycle of an installed base.

The New Brunswick market and its buyers

Moncton, Saint John and Fredericton are the main markets, with Dieppe, Riverview, Quispamsis, Miramichi and Edmundston as other larger communities. Moncton and neighbouring Dieppe work as one service area for most companies. Saint John and Fredericton each have distinct service areas, and northern communities such as Edmundston add travel to the cost of every job.

With so many systems already installed, a growing number of buyers are second-time heat pump owners. They know what the equipment does and are comparing service quality and price, which makes reviews, response speed and a clear maintenance offer especially persuasive.

Fuel mix and job value

According to Statistics Canada, 39% of New Brunswick households used electricity and 6% used wood for their primary heating system in 2023, and heat pumps were the primary system for 27% of households. The job lines that follow from that:

Heat pump maintenance, the natural base for agreements
Heat pump repairs, often the first contact with a new customer
Heat pump replacement, as earlier installs age
Remaining oil conversions, a shrinking but still valuable line
Additions in electrically heated homes, such as ductless units for baseboard-heated rooms

Each deserves its own row in your margin map, because a maintenance visit, a repair and a replacement have very different gross profit and very different ceilings.

Climate and the New Brunswick calendar

Winters here bring real cold and plenty of snow, and the Fundy coast stays milder than the interior and the north. Heat pumps also run for cooling in summer, so demand has two seasons.

That suits a two-visit maintenance plan, spring and fall, which keeps technicians busy in the shoulders and catches problems before the cold sets in. The maintenance agreement guide explains how to value members, and the job mix and shoulder seasons guide shows how to plan the months.

Programs to know, as of October 2026

NB Power's Total Home Energy Savings Program, through Save Energy NB, is listed with incentives for energy-saving renovations, including heating, windows and insulation.
The Enhanced Energy Savings Program for income-qualified households is listed on the same site; we could not confirm its current details.
The co-delivered Oil to Heat Pump Affordability program closed to registrations on June 30, 2026. Paperwork was due on October 1, 2026, and upgrades must be completed by March 31, 2027.
New Brunswick had no Canada Greener Homes Affordability Program agreement as of October 22, 2026.

The profit implication. With the oil-conversion stream closed to new registrations, demand for that work will thin after already-approved upgrades are finished by March 2027. Plan for it now. Shift budget toward maintenance members and heat pump replacement, and re-check ceilings for conversion work as volumes fall.

Regulators and language to know

For reference only; licensing and compliance questions go to the regulator.

Technical Inspection Services (Department of Public Safety): electrical, plumbing, propane and natural gas installations, boilers and pressure vessels, and related contractor licensing
WorkSafeNB: workplace safety and compensation
Skilled Trades NB: apprenticeship and certification
FCNB: financial and consumer services

New Brunswick is Canada's only officially bilingual province. The Official Languages Act concerns provincial government services and does not require private businesses to be bilingual. Marketing in French where your customers speak it is a business choice, and often a profitable one.

How we would approach a New Brunswick plan

Make maintenance agreement marketing the centre of the plan, built around the installed heat pump base.
Run bilingual pages and campaigns where the customer base calls for it, starting with Moncton and Dieppe.
Plan for falling oil-conversion volume after March 2027.
Track cost per booked job separately for repairs, maintenance and replacements.

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Profit-first HVAC marketing in New Brunswick